> ## Documentation Index
> Fetch the complete documentation index at: https://docs.anymorph.ai/llms.txt
> Use this file to discover all available pages before exploring further.
# Knowledge
> Manage the rules, research, and assets used by page generation
Knowledge is the source material layer for Anymorph. It stores rules, brand guidelines, design guidance, research sources, and image assets that the agent uses when recommending, writing, editing, and generating pages.
## Why Knowledge matters
Generated pages are only as strong as the evidence and constraints you provide. Knowledge helps Anymorph:
* Use your brand voice and positioning consistently.
* Avoid prohibited claims or outdated product details.
* Cite proprietary research, specs, and FAQs.
* Match your page design and layout conventions.
* Reuse approved images and visual references.
## Tabs
Knowledge is organized into five tabs.
| Tab | What to store there | Used for |
| -------------------- | ----------------------------------------------------------------- | --------------------------------------------------- |
| **Global rules** | Always-on instructions, constraints, and guardrails | Recommendation, writing, and generation behavior |
| **Brand guideline** | Voice, messaging, terms, phrase rules, product positioning | BrandVoiceKit extraction and page copy |
| **Design guideline** | Layout rules, markup conventions, component patterns | CMS page structure and visual consistency |
| **Research sources** | Reference documents, URLs, Q\&A, whitepapers, specs, site imports | Deep research and factual grounding |
| **Image assets** | Uploaded or crawled images | Page generation, page assets, and design references |
## Add content
For Brand guideline, Design guideline, and Research sources, click **Add content** and choose one of four methods:
| Method | Best for |
| -------- | ----------------------------------------------------------------------- |
| **File** | PDF, PPTX, DOCX, XLSX, TXT, or MD documents. |
| **URL** | Existing website pages, docs, product pages, blog posts, or references. |
| **Text** | Quick rules, claims, product notes, or short internal docs. |
| **Q\&A** | Questions and answers that mirror how AI users ask prompts. |
For multi-language workspaces, Brand guideline uploads may include an **Applies to** language scope so the right voice rules are used per locale.
## Import from website
On **Research sources**, click **Import from website** to crawl your existing site into Knowledge. The auto-build progress banner shows crawl/build status, crawled URLs, scraped pages, completion, and retry controls.
A generated **Consolidated knowledge base** document may appear under Research sources after import. It gives the agent a compressed, searchable foundation for future generation.
## Document states
| State | Meaning |
| ---------------------------------- | ----------------------------------------------------------------- |
| **Starting / Parsing / Embedding** | The document is being processed and is not fully available yet. |
| **Ready** | The document can be used by generation and research. |
| **Processing failed** | The document could not be parsed or embedded. Retry or delete it. |
| **Auto-generated** | A system-generated document such as consolidated knowledge. |
Documents can be opened for detail view, retried on error, deleted individually, or bulk-deleted through selection mode.
## Brand guideline and BrandVoiceKit
The Brand guideline tab combines uploaded guideline documents with structured brand voice extraction. When available, **BrandVoiceKit** appears as a read-only card derived from your brand profile and guideline material.
Use this tab for:
* Tone of voice.
* Words and phrases to use or avoid.
* Positioning and value propositions.
* Competitor comparison language.
* Locale-specific phrasing.
## Global rules
Global rules are free-form instructions applied across page recommendation, writing, and generation. Use them for policies such as:
* Required disclaimers.
* Claims that must never be made.
* Formatting preferences.
* Industry-specific terminology.
* Compliance rules.
Keep Global rules concise. Put long evidence or source documents into Research sources instead.
## Image assets
The Image assets tab supports:
* **Upload** - Add local images.
* **Crawl** - Crawl a URL or the workspace domain for images.
* **Type updates** - Categorize images so the agent understands how to use them.
* **Preview** - Open the lightbox, inspect details, and copy the CDN URL.
* **Bulk delete** - Remove unused images.
When creating a page in [Generate](/dashboard/generate), uploaded images can be treated as:
| Usage | Meaning |
| ------------- | -------------------------------------------------------------------- |
| **Asset** | The agent may embed the image in the page as an `![]()
`. |
| **Reference** | The agent uses it as visual guidance but does not embed it directly. |
## Best practices
Use Global rules for short policy instructions, Brand guideline for voice, Design guideline for layout, Research sources for facts, and Image assets for visuals.
Customer data, internal benchmarks, case studies, expert quotes, and product specs make pages harder for competitors to copy and easier for AI engines to cite.
Add Q\&A entries for questions customers actually ask, such as "Which product is best for sensitive skin?" or "How does X compare with Y?".
Before a major page-generation run, check that Knowledge contains current product details, pricing constraints, proof points, and image assets.
## Related
Use Knowledge while creating and editing GEO pages.
Turn prompt gaps into Q\&A and research-source updates.
Use Knowledge to support edits on existing pages.
Update the underlying brand profile that informs BrandVoiceKit.