> ## Documentation Index
> Fetch the complete documentation index at: https://docs.anymorph.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Performance

> Measure citations, pageviews, referrals, and page-level outcomes

Performance measures what happens after pages go live. It connects Anymorph GEO pages to AI citations, pageviews, AI referral traffic, CTA behavior, and per-page performance.

<Frame>
  <img src="https://mintcdn.com/opactor/WJb7cS3UlJdo-bgL/images/performance/image.png?fit=max&auto=format&n=WJb7cS3UlJdo-bgL&q=85&s=572a3eab5476a8812b43730c9ed91e4c" alt="Performance dashboard" width="1910" height="957" data-path="images/performance/image.png" />
</Frame>

## Filters

The header includes:

| Filter         | Use it for                                           |
| -------------- | ---------------------------------------------------- |
| **Language**   | Filter multilingual workspaces to a single language. |
| **Date range** | View 7, 30, 60, or 90 days.                          |

If no pages are live yet, Performance shows **No live pages yet**. Publish a page from [Generate](/dashboard/generate) to start collecting data.

## Top charts

Performance starts with two trend cards:

| Chart             | What it shows                                                                                                                                                                           |
| ----------------- | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| **Citations**     | Daily average citations for Anymorph GEO pages. When domain-wide citation data exists, the chart also compares all domain citations and highlights what share came from Anymorph pages. |
| **GEO pageviews** | Pageviews on published GEO pages, with period delta and daily average.                                                                                                                  |

## Engine coverage and traffic sources

The next row explains where results come from:

* **Engine coverage** - Prompt coverage by AI engine. Depending on available data, this appears as a daily timeline or segmented engine bars.
* **Traffic sources** - AI sources and regular traffic sources that send users to your pages.

Use this to separate citation wins from traffic wins. A page may be cited often before it starts receiving many visitors.

## CTA and audience quality

Performance also includes:

| Card                    | Use it for                                                                         |
| ----------------------- | ---------------------------------------------------------------------------------- |
| **CTA card**            | See click-through behavior from generated pages.                                   |
| **Device / country**    | Understand where visitors are coming from and what devices they use.               |
| **AI referral traffic** | GA4-based sessions and users arriving from engines such as ChatGPT and Perplexity. |

If analytics is not connected, the AI referral card prompts you to connect an analytics provider in Settings.

## Pages table

The pages table ranks published pages by outcomes such as:

* Citations.
* Pageviews.
* AI referral contribution.
* CTA performance.
* Prompt coverage.

Open high-performing pages in [Generate](/dashboard/generate) to reuse their structure. Open low-performing pages to edit, republish, or add stronger Knowledge sources.

## How to interpret performance

| Situation                              | What to do                                                                                                 |
| -------------------------------------- | ---------------------------------------------------------------------------------------------------------- |
| Citations rising, pageviews flat       | AI engines are reading the page but users are not clicking yet. Improve answer positioning and CTA copy.   |
| Pageviews rising, citations flat       | Users are finding the page, but AI engines may not cite it. Improve structure, answer capsules, and proof. |
| One engine is absent                   | Build pages and sources that match that engine's citation preferences.                                     |
| A page gets traffic but no conversions | Edit the page CTA and supporting proof.                                                                    |

## Related

<CardGroup cols={2}>
  <Card title="Generate" icon="file-lines" href="/dashboard/generate">
    Publish and edit the pages measured here.
  </Card>

  <Card title="Citations" icon="link" href="/dashboard/citations">
    Investigate source-level citation patterns.
  </Card>

  <Card title="Visibility" icon="eye" href="/dashboard/visibility">
    Compare page performance with broader brand visibility.
  </Card>

  <Card title="Report" icon="file-chart-column" href="/dashboard/report">
    Export stakeholder-ready summaries.
  </Card>
</CardGroup>