> ## Documentation Index
> Fetch the complete documentation index at: https://docs.anymorph.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Brand

> Configure your brand profile and understand how Anymorph analyzes your brand identity

The Brand settings page defines your company identity. This is not just a profile — it directly powers how Anymorph generates prompts, matches AI mentions, creates GEO pages, and benchmarks against competitors.

## How Brand Extraction Works

When you first enter your domain during onboarding, Anymorph runs a **three-phase automated extraction**:

### Phase 1: Commerce Detection

Anymorph scans your site to detect if it's an e-commerce platform (Shopify, WooCommerce, Cafe24, etc.) and identifies your business model type (subscription, marketplace, direct sales, etc.). This determines whether commerce-specific features like the [Shopping](/dashboard/shopping) dashboard are enabled.

### Phase 2: Brand Identity Extraction

Using web crawling and AI analysis, Anymorph extracts:

| Data                         | What it is                                      | How it's used                                                       |
| ---------------------------- | ----------------------------------------------- | ------------------------------------------------------------------- |
| **Brand name**               | Your official company name                      | Matched against AI responses to count mentions                      |
| **Brand aliases**            | Alternative names, abbreviations, product names | Additional mention matching (e.g., "AWS" for "Amazon Web Services") |
| **Industry**                 | Your business category                          | Benchmarking against industry competitors                           |
| **Description**              | What your company does (1–2 sentences)          | Context for GEO page generation and prompt engineering              |
| **Unique Value Proposition** | What makes you different                        | Woven into GEO page content for natural brand integration           |
| **Target audience**          | Who your customers are                          | Informs prompt generation and content tone                          |
| **Target markets**           | Countries and languages                         | Powers geo-targeted page generation and transcreation               |
| **Competitors**              | Direct competitors (name + domain)              | Share of Voice calculation and competitive tracking                 |
| **Pricing tier**             | Free, freemium, mid-market, premium, enterprise | Shapes competitive positioning in GEO content                       |
| **Market position**          | Leader, challenger, niche, emerging             | Adjusts content strategy and competitor comparison                  |
| **Logo**                     | Brand logo image                                | Displayed in GEO pages and reports, uploaded to CDN                 |

### Phase 3: Category Extraction (Commerce only)

For e-commerce sites, Anymorph also extracts product categories from your site structure, enabling product-level visibility tracking.

<Tip>
  Extraction typically completes within 1–2 minutes. The dashboard polls for completion with a 20-minute timeout. If extraction seems stuck, try refreshing the page.
</Tip>

## Editable Brand Fields

After extraction, you can review and edit all fields:

### Core Identity

* **Brand name** — How your brand appears in analysis. Must match how AI engines refer to you.
* **Brand aliases** — Comma-separated alternative names. Example: if your company is "HubSpot", you might add "hubspot.com, HubSpot CRM" to catch all AI mentions.
* **Description** — Brief summary of your business. This feeds directly into the AI agent's context when generating GEO pages.
* **Industry** — Used for benchmark comparisons. Choose the most specific industry that fits.

### Positioning

* **Unique Value Proposition** — What sets you apart from competitors. The GEO page generator uses this to create [Natural Brand Integration](/concepts/geo-strategy#the-9-core-geo-attributes) content.
* **Target audience** — Your primary customer profile. Determines the tone, examples, and use cases in generated content.
* **Pricing tier** — From "free" to "enterprise". Affects how the agent positions your brand in comparison content.
* **Market position** — Self-assessment of where you stand. Influences competitive analysis strategy.

### Languages and Markets

* **Primary language** — The main language for your content (English, Korean, Japanese, etc.)
* **Supported languages** — Additional languages for transcreation. Anymorph supports: English, Korean, Japanese, Chinese (Simplified/Traditional), Thai, Vietnamese, Spanish, French, German, Portuguese, Indonesian.
* **Target markets** — Countries where you operate, with location codes for geo-targeted content generation.

<Note>
  Language settings power the transcreation pipeline. When you add a supported language, Anymorph can generate GEO pages in that language automatically.
</Note>

## How Brand Data Flows Through Anymorph

Your brand profile is not static information — it actively powers four core functions:

### 1. Prompt Generation

Your brand name, industry, competitors, and target audience feed into the prompt engineering pipeline. Anymorph generates queries like "What is the best \[industry] tool for \[target audience]?" based on your profile.

### 2. Mention Matching

When AI engine responses come back, Anymorph scans for your **brand name** and **all aliases**. If your aliases are incomplete, you may miss mentions. Example: if your brand is "Notion" but AI sometimes refers to "Notion.so" or "Notion app", add those as aliases.

### 3. GEO Page Generation

The AI agent reads your description, UVP, target audience, and market position to generate pages that sound authentically on-brand. A vague description produces generic pages; a specific one produces highly targeted content.

### 4. Competitive Analysis

Competitors you track here appear in:

* [Overview](/dashboard/overview) competitive ranking
* [Visibility](/dashboard/visibility) comparison charts
* [Report](/dashboard/report) competitive landscape section
* Share of Voice calculations across all dashboards

## Competitor Management

Add competitors by entering their domain. Anymorph automatically extracts their brand name and begins tracking their AI visibility alongside yours.

* The number of trackable competitors depends on your [plan](/guides/plans)
* Removing a competitor stops tracking but preserves historical data
* Your **primary competitor** is highlighted in comparison charts

<Tip>
  Choose competitors that actually compete with you in AI responses, not just in traditional search. A company might rank #1 on Google but be absent from ChatGPT responses — and vice versa. Check the [Mentions](/dashboard/mentions) page to see which competitors AI engines actually recommend alongside you.
</Tip>

## Keywords and Entities

The brand page also displays auto-extracted **Keywords & Entities** — read-only tags that show what Anymorph identified as your core SEO and GEO keywords.

### Brand Entities

| Type              | What it is                        | Example                                        |
| ----------------- | --------------------------------- | ---------------------------------------------- |
| **Brand Names**   | Your brand and sub-brand names    | "Anymorph", "Anymorph GEO"                     |
| **Product Names** | Specific product or service names | "GEO Pages", "Visibility Dashboard"            |
| **Feature Names** | Key features or capabilities      | "AI citation tracking", "auto-generated pages" |

These entities are used for **mention matching** — when Anymorph scans AI engine responses, it looks for these exact terms to determine if your brand was mentioned.

### Seed Keywords (by Funnel Stage)

Anymorph automatically extracts 3–5 keywords per funnel stage:

| Stage                       | Purpose                                             | Example Keywords                               |
| --------------------------- | --------------------------------------------------- | ---------------------------------------------- |
| **TOFU** (Top of Funnel)    | Awareness queries — people discovering the category | "what is GEO", "AI visibility tools"           |
| **MOFU** (Middle of Funnel) | Consideration queries — people comparing options    | "best GEO platform", "Anymorph vs competitors" |
| **BOFU** (Bottom of Funnel) | Decision queries — people ready to buy              | "Anymorph pricing", "Anymorph free trial"      |

These seed keywords power [prompt generation](/dashboard/prompts) — Anymorph creates AI engine queries based on these keywords to measure your visibility across the entire customer journey.

<Tip>
  Seed keywords are auto-extracted and read-only. If you notice important keywords missing, improve your website's messaging — Anymorph will pick them up on the next brand extraction.
</Tip>

## Related

<CardGroup cols={2}>
  <Card title="Overview" icon="gauge" href="/dashboard/overview">
    See how your brand info appears in the dashboard.
  </Card>

  <Card title="GEO Pages" icon="file-lines" href="/dashboard/geo-pages">
    Brand data powers the AI content generation pipeline.
  </Card>
</CardGroup>