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Citations shows the source landscape behind AI answers. Visibility tells you whether your brand appears; Citations tells you which domains, pages, and content formats AI engines use as evidence.
Citations source mix close-up

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When to use Citations

Use Citations when you need to answer:
  • Are AI engines citing our official site or third-party sources?
  • Which competitor domains are being co-cited?
  • Which source categories matter most: reviews, editorial, commerce, social, institutions, or PR wires?
  • Which content patterns already earn citations in our prompt set?
  • Which domains and pages should we target with Earn or Generate work?

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Period selector

Choose 7d, 30d, 60d, or 90d from the header. Short windows show fresh movement; longer windows give a more stable source map.

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Overview metrics

The overview card summarizes:
A high third-party dependency is not always bad. It means AI engines trust outside evidence for your category. Use Earn to decide which third-party channels to win next.

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Top sources

Top sources ranks the cited domains and expands to show top pages per domain. Domains are grouped by bucket and category: Click a domain row to inspect its top cited pages and citation counts.

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Source breakdown

Source breakdown gives three diagnostic views:
  1. Source types - Citation share by owned, competition, editorial, reviews, commerce, social, PR wire, institution, and other categories.
  2. Content patterns - Formats such as guides/docs, comparison listicles, pricing, product pages, community forums, research reports, and vendor sites.
  3. Engine and prompt leaders - Which AI engines and prompts drive the most citation volume.

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Cited page intelligence

When enough citation data exists, Anymorph highlights cited-page opportunities such as:
  • Owned pages already cited and worth refreshing.
  • Competitor or peer pages AI engines rely on.
  • Representative third-party sources that define a category.
  • Pages that can become Generate, Fix, or Earn opportunities.

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How to act on Citations

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Empty or preparing state

If the page says Preparing citation insights, citation snapshots are still building. Try the 7-day period or return after the latest visibility run completes.

Visibility

Track brand presence and competitive share before drilling into sources.

Earn

Turn third-party citation gaps into outreach and listing actions.

Generate

Create pages that compete for high-value citation patterns.

Performance

Track citations and traffic earned by published pages.