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Earn turns third-party citation data into an execution queue. It helps you decide which external sources to influence when AI engines rely on reviews, communities, directories, editorial sites, marketplaces, or competitor-owned pages.
Earn uses the latest citation-intelligence snapshot. If the page is empty, run visibility analysis first so Anymorph can collect cited third-party sources.

Strategy overview

At the top of Earn, you will see: If there are no actions, Earn shows No off-page actions yet. Run visibility analysis to collect cited third-party sources. The action queue groups opportunities by channel and action type. Each row includes:
  • Channel - Community, editorial, directory, commerce, review, social, or peer source type.
  • Action type - The concrete work to do, such as claim a listing, update a profile, seed community proof, or pitch an editorial mention.
  • Priority - High, Medium, or Low.
  • Citation evidence - Citation count and share behind the recommendation.
  • Target domains/pages - External surfaces that matter for AI answers.

How to use Earn

1

Check third-party dependency

If dependency is high, owned pages alone will not move visibility. Prioritize Earn work.
2

Start with Do first

The top action is selected from the strongest citation opportunity and the available evidence pages.
3

Work by channel

Assign community, editorial, directory, review, and commerce actions to the team that owns each channel.
4

Measure again

After changes go live, rerun visibility analysis and watch Citations and Visibility.

Examples

Citations

See the source mix that powers Earn recommendations.

Visibility

Measure whether third-party wins increase brand presence.

Generate

Create owned pages that support off-page outreach.

Report

Summarize earned-source progress for stakeholders.