Brand

The Brand settings page defines your company identity. This is not just a profile — it directly powers how Anymorph generates prompts, matches AI mentions, creates GEO pages, and benchmarks against competitors.

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How Brand Extraction Works

When you first enter your domain during onboarding, Anymorph runs a three-phase automated extraction:

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Phase 1: Commerce Detection

Anymorph scans your site to detect if it’s an e-commerce platform (Shopify, WooCommerce, Cafe24, etc.) and identifies your business model type (subscription, marketplace, direct sales, etc.). This determines whether commerce-specific features like the Shopping dashboard are enabled.

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Phase 2: Brand Identity Extraction

Using web crawling and AI analysis, Anymorph extracts:

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Phase 3: Category Extraction (Commerce only)

For e-commerce sites, Anymorph also extracts product categories from your site structure, enabling product-level visibility tracking.

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Editable Brand Fields

After extraction, you can review and edit all fields:

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Core Identity

• Brand name — How your brand appears in analysis. Must match how AI engines refer to you.
• Brand aliases — Comma-separated alternative names. Example: if your company is “HubSpot”, you might add “hubspot.com, HubSpot CRM” to catch all AI mentions.
• Description — Brief summary of your business. This feeds directly into the AI agent’s context when generating GEO pages.
• Industry — Used for benchmark comparisons. Choose the most specific industry that fits.

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Positioning

• Unique Value Proposition — What sets you apart from competitors. The GEO page generator uses this to create Natural Brand Integration content.
• Target audience — Your primary customer profile. Determines the tone, examples, and use cases in generated content.
• Pricing tier — From “free” to “enterprise”. Affects how the agent positions your brand in comparison content.
• Market position — Self-assessment of where you stand. Influences competitive analysis strategy.

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Languages and Markets

• Primary language — The main language for your content (English, Korean, Japanese, etc.)
• Supported languages — Additional languages for transcreation. Anymorph supports: English, Korean, Japanese, Chinese (Simplified/Traditional), Thai, Vietnamese, Spanish, French, German, Portuguese, Indonesian.
• Target markets — Countries where you operate, with location codes for geo-targeted content generation.

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How Brand Data Flows Through Anymorph

Your brand profile is not static information — it actively powers four core functions:

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1. Prompt Generation

Your brand name, industry, competitors, and target audience feed into the prompt engineering pipeline. Anymorph generates queries like “What is the best [industry] tool for [target audience]?” based on your profile.

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2. Mention Matching

When AI engine responses come back, Anymorph scans for your brand name and all aliases. If your aliases are incomplete, you may miss mentions. Example: if your brand is “Notion” but AI sometimes refers to “Notion.so” or “Notion app”, add those as aliases.

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3. GEO Page Generation

The AI agent reads your description, UVP, target audience, and market position to generate pages that sound authentically on-brand. A vague description produces generic pages; a specific one produces highly targeted content.

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4. Competitive Analysis

Competitors you track here appear in:

• Overview competitive ranking
• Visibility comparison charts
• Report competitive landscape section
• Share of Voice calculations across all dashboards

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Competitor Management

Add competitors by entering their domain. Anymorph automatically extracts their brand name and begins tracking their AI visibility alongside yours.

• The number of trackable competitors depends on your plan
• Removing a competitor stops tracking but preserves historical data
• Your primary competitor is highlighted in comparison charts

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Keywords and Entities

The brand page also displays auto-extracted Keywords & Entities — read-only tags that show what Anymorph identified as your core SEO and GEO keywords.

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Brand Entities

These entities are used for mention matching — when Anymorph scans AI engine responses, it looks for these exact terms to determine if your brand was mentioned.

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Seed Keywords (by Funnel Stage)

Anymorph automatically extracts 3–5 keywords per funnel stage: These seed keywords power prompt generation — Anymorph creates AI engine queries based on these keywords to measure your visibility across the entire customer journey.

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