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Overview is your workspace on one screen. It shows what Anymorph wrote this week, and how AI engines are answering questions in your category. It’s the page to open on Monday morning. The subtitle says it plainly: “What changed in the last [n] days, and the numbers behind it”. This page answers “what happened”. Every card links to the page that answers “which ones, and why”.
  1. Filters — region, topic, AI engine and date range.
  2. This week’s drafts — what Anymorph has finished writing this week.
  3. Responses · Prompts · Prompt changes — the grey strip that tells you whether this period’s numbers can be trusted.
  4. AI visibility — how often AI answers name you.
  5. Contents — what shipped, and whether engines can read it.
  6. Performance — what the citations actually returned: citations, AI traffic and referrals.

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What’s on the screen

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1. Filters (top right)

Four filters, and all four are written into the address bar. So you can bookmark a filtered view or send it to a colleague as a link.
  • Region — only appears when your workspace tracks more than one region. Narrows every reading to that country’s measurements.
  • Topic — All topics plus your workspace’s top topics (up to five). Picking one re-measures the whole page inside that topic.
  • Engine — All engines plus each engine you measure (ChatGPT, Perplexity, Gemini and so on).
  • Date range — 7d / 30d / 60d / 90d. The default is 30d.

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2. This week’s drafts

The top card, shown only when there’s something to report. The current Monday–Sunday date range sits on the right. A draft counts here as soon as it is written. Review and publishing come afterwards and are not what these numbers track. There are three lanes, and a lane is hidden when its target is zero and nothing was produced.
  • On-site pages — delivered / target
  • External blogs — delivered / target, plus a small chip per channel with its delivered count
  • Other external content — drafted / cap
While writing is still running you’ll see a pulsing dot and “Working on [n] more”, or “In progress” if the lane already hit its target. At the foot of the card, “[n] drafts waiting for review” with On-site (n) and Off-site (n) links straight into the review queues. The Last week row underneath is last week’s tally.

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3. Measurement basis

A deliberately quiet grey strip. It answers “can this period’s numbers be trusted”, and shows three readings.
  • Responses — how many AI answers were collected, “across [n] engines · [n] days”. Under All engines it also breaks the count down per engine.
  • Prompts — how many prompt groups are being measured, “across [n] topics”.
  • Prompt changes — prompts added and removed inside this window. If nothing changed it reads “panel unchanged”. If a new panel version went live inside the window, a “v[n] published” badge appears.
If the numbers jumped, read Prompt changes first. Every figure on this page is measured against your prompts. Change the prompts and the figures move even when nothing changed for the brand — and the period comparison is no longer like-for-like.

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4. AI visibility

“How often AI names you, and how much room you take.” Each card carries a period-over-period change badge and, beside it, your standing in the tracked field as #[n] vs competitors. Topic mention-rate movement shows two counts side by side: how many topics rose and how many fell. Step through topics one at a time with the arrows to see each one’s “[before]% → [after]%”. Pick a single topic in the filter and the card is renamed Mention-rate movement and shows one word — Rose, Held or Fell.

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5. Contents

“What shipped, and whether engines can read it.” Three cards: On-site published, On-site indexed and Off-site published. Off-site publishing has no per-topic basis, so under a topic filter that card is disabled and says “Not measured per topic”.

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6. Performance

“What the citations actually returned”, ordered as a narrowing chain: all citations on your own domain, then the ones earned by pages Anymorph made, then AI traffic to those pages, then AI referrals across the whole site. Overall AI referrals needs a Google Analytics 4 connection. Without it the card shows a red “Not connected” badge. That is not a zero — it means the number can’t be read.

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Reading the numbers

A ”–” (dash) means the figure couldn’t be read for this scope. It never means zero.

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How to use it

1

See what came out this week

Read the lanes in This week’s drafts, then click On-site (n) or Off-site (n) to open the drafts waiting on your review.
2

Check whether a move is real

Look at Prompt changes in Measurement basis. If it isn’t zero, or a “v[n] published” badge is showing, the question set changed inside the window and this period isn’t a fair comparison.
3

Compare periods

Switch between 7d / 30d / 60d / 90d. Every change badge recomputes against the previous window of the same length. Cards load one by one, so slower sources like traffic may stay grey while the rest are already readable.
4

Narrow to one engine or one topic

Use the Engine or Topic filter. Cards that genuinely can’t be measured that way stay in place, greyed, with the reason — “Not measured per topic” — instead of showing a number that would be wrong.
5

Go deeper

Click any card with an arrow. The destination opens with your current topic, period and region already applied. Mention cards go to Visibility, citation cards to Citation, traffic cards to Performance.

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FAQ

Mention rate — how often AI answers name you. Share of voice and Mention rank tell you where you sit against competitors.
Check Prompt changes and the “v[n] published” badge first. If the prompt panel changed, the measurement moved, not necessarily the brand.
Citations on our own domain counts every citation pointing at your site. Citations by Anymorph pages counts only the pages Anymorph produced — a subset of the first.
They count different populations with different trackers. AI traffic to Anymorph content is pageviews on Anymorph-published pages. Overall AI referrals is GA4 visitors anywhere on your site.
That card needs Google Analytics 4. Connect it in Settings › Integrations. It is not a real zero.
Those metrics have no per-topic basis — off-site publishing, site-wide referrals, own-domain citations. They say so rather than showing account-wide numbers under a topic name.
Written. Not reviewed and not published — those happen afterwards on the On-site and Off-site pages.
7, 30, 60 or 90 days. Change badges always compare against the previous window of the same length.

Visibility

Mention rate, share of voice, rank, and the full competitor table.

Prompts

The questions behind every number here, and their version history.

Reading the numbers

How to avoid the common misreadings.

Agent

Just ask about anything on this screen in plain language.