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Profile is everything Anymorph knows about your brand. The names, domains and positioning stored here decide how mentions are counted and how your content is written. Open it when your brand name changes, when a nickname is missing from your numbers, or when you want to track another competitor.
  1. Page header — the pencil next to Brand profile opens the edit dialog, and Update Brand re-reads your website and refreshes the brand information.
  2. Competitors card — the competitors you track, with the add and edit menus.

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What’s on the screen

Overview shows your logo, brand name, industry, pricing-tier and market-position badges, your main domain plus any other owned domains, and your description. Positioning is read-only. It collects Value Proposition, Target Audience, Use Cases, Target Regions (language chips, with “(default)” on the primary one), Business Info, Pain Points Addressed, Brand Claims, Service Regions and Target Markets. Keywords & Entities lists Brand Names, Product Names, Feature Names, and Seed Keywords grouped as BOFU (Decision), MOFU (Consideration) and TOFU (Awareness). Competitors lists each tracked competitor with its visibility and share numbers. Add creates one; the row menu offers Edit and delete. The last line under the cards is your analysis schedule, for example “Daily analysis enabled · 09:00 [timezone] · Next: …”. If your plan is not eligible you see “Upgrade to Starter plan or higher to enable daily analysis” instead.

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Every field

The pencil icon next to the title opens the Edit Brand Profile dialog.
Close with Cancel or Save Changes. The footer reads “Changes apply to brand context and workspace identity surfaces.” The Add Competitor / Edit Competitor dialog has these fields. Deleting a competitor tells you what went with it: “Competitor deleted (N mentions, M scores removed)”.

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How to use it

1

Add aliases so no mention is missed

Pencil icon → Brand name aliases → list every spelling AI answers actually use, separated by commas → Save Changes. Include local-language spellings, abbreviations and former names.
2

Claim your blog domain

Put it in Other owned domains and save. Citations from that domain then count as Owned.
3

Add a competitor by hand

Competitors → Add → name, domain and every spelling → save. The next analysis includes them.
4

Re-read your site after a rebrand

Press Update Brand. It changes to “Updating…” while it works, then confirms with “Brand updated”.

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FAQ

Only if the nickname is in Brand name aliases. Mentions are matched against your official name and that list, nothing else.
Against the competitor’s Brand Names list plus their official name. A missing spelling means an undercount.
Both cards are read-only. They are filled from your website and refresh when you press Update Brand.
Names and aliases are the matching rule, so visibility and report figures are recalculated from the saved data.
That is a plan condition. Starter and above run daily. Check Plan.

Visibility

See how mention rate and share of voice are counted.

Citation

Check the Owned versus 3rd-party split.

Knowledge

Manage Brand.md and Content.md.