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Site Audit checks whether AI engines can actually read your site. No matter how good the content is, it won’t get cited if AI can’t reach the page or can’t extract the key facts from it.
Site audit results

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Running an audit

Click Run audit and it proceeds in three steps.
Large sites can take a few minutes. It keeps running if you close the window, and you can come back later to check results.
On large sites, a representative sample is measured instead of every URL. The results page shows whether sampling was used.

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GEO readiness

GEO readiness summarizes the audit into a single score, broken into five lanes. Each lane shows as Ready, Needs attention, or Blocked.
If Access is Blocked, improving the other lanes won’t help. Fix access first.

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The three-line summary

Below readiness, this run’s conclusion is shown in three lines. If a previous run exists, fixed / new / regressed counts also show. A regression is something you fixed before that came back, so trace the cause.

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Recommendations

Issues fall into two kinds.
Handle site-wide fixes first. A single change often improves every page at once.
Each recommendation carries three badges. High impact, low effort first is the default order.

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Main recommendation types

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Recommendation detail

Click a recommendation to open its detail page.
Recommendation detail
Export the page list as CSV to hand off to your dev team.

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Evidence

Open Evidence to see the individual checks behind the readiness score, classified as passed / needs attention / unverified. Each judgment is either rule-based or model-based, and the screen shows which.

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Improvement loop

1

Run the audit

Establish a baseline for where you stand.
2

Site-wide fixes first

Handle high-impact, low-effort items first.
3

Page-level fixes

Work through pages in order of how many are affected. A CSV handoff makes this easier.
4

Re-run the audit

Confirm real progress with the fixed / new / regressed counts.
5

Validate with visibility

Site Audit only confirms technical health. Confirm actual impact separately in AI Visibility.
A higher Site Audit score doesn’t immediately raise AI mention rate. The audit creates the conditions for citation; actual citation still needs content and sources working together.

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Troubleshooting

Click Re-run audit to retry. If it keeps failing, your site may be blocking the crawler. Check robots.txt and firewall settings.
Pages that aren’t in the sitemap and aren’t reachable through internal links won’t be found. That itself is a discovery issue.
Large sites measure a representative sample only. A sampling notice appears at the top of the list.
It either recurred after a deploy, or the fix only applied to some pages. Check the affected-pages list for which URLs are still failing.
That may be a previous-version screen. Access Site Audit through the sidebar.

On-Site

Build content once the audit has cleared the way.

AI Visibility

Confirm the real impact of your fixes.

Citation

See whether your pages are being picked up as evidence.

Domain

Check domain connection and serving settings.