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The Mentions page is where you see exactly what AI engines are saying about your brand. While the Visibility page shows you aggregated numbers, the Mentions page shows you the actual words — every AI response, every sentiment, every citation. This is your brand reputation monitoring center for the AI era.
Mentions page

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Filtering Your Mentions

The top of the page provides powerful filters to narrow down exactly what you want to see:
Choose from 7 days, 30 days, 60 days, or 90 days. Start with 7 days for recent activity, or expand to 90 days for a comprehensive view of how AI responses have evolved.
Select one or multiple AI engines (ChatGPT, Perplexity, Gemini, etc.) to see only their responses. This is essential for diagnosing engine-specific issues — if ChatGPT loves you but Perplexity ignores you, filter by Perplexity to understand why.
Filter by Positive, Neutral, or Negative sentiment. Use this to quickly find problem areas (negative mentions) or success stories (positive mentions) you can amplify.
Toggle between responses that mention your brand and those that do not. Viewing “no mention” responses reveals where competitors appear but you are absent — these are your biggest opportunities.
If you track multiple products, filter mentions by specific product. Available on Commerce plans.
Filter by the language of the AI response. Useful for brands operating in multiple markets.
Free-text search across query text and response content. Use this to find mentions of specific topics, features, or competitor names.

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Mentions Summary Section

At the top of the page, a visual summary gives you a quick read on your mention landscape:

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Mentions Donut Chart

A donut chart (140px wide, 11px thick ring) showing the split between responses with mentions and responses without. The center displays the total response count. Below the donut, a breakdown shows the count of positive, neutral, and negative mentions. How to read it:
  • Large “with mentions” segment — AI engines frequently include your brand. Good.
  • Large “without mentions” segment — Many tracked prompts return AI responses that do not mention you. Investigate which queries these are.
  • Sentiment breakdown — At a glance, see if your mentions skew positive or negative.

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Quick Stats

Three cards next to the donut chart:
  • Mention Rate — A percentage badge showing what portion of all tracked responses mention you
  • Total Responses — The total number of AI responses analyzed in the selected period
  • With Mentions — How many of those responses included your brand

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Performance by Platform Card

A table breaking down your mentions across each AI engine:
If one engine has a dramatically lower mention rate than others, that is your biggest optimization opportunity. Check which queries that engine ignores you on, then create targeted GEO Pages for those topics.

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Queries Table

The main section of the page — a detailed table of every tracked query and its AI response: The table displays 20 results per page with pagination controls at the bottom. How to use it:
  1. Sort by sentiment to find negative mentions first — these need the most urgent attention
  2. Filter for “no mention” to find gaps where you should be appearing
  3. Search for competitor names to see how you are compared side-by-side

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Response Detail Panel

Click any row in the Queries Table to open a slide-out panel showing the complete AI response. The detail panel includes:
  • Full response text with your brand name highlighted wherever it appears
  • The original prompt that triggered this response
  • Engine name and model version
  • Sentiment analysis with confidence score
  • Citations — Any URLs the AI engine linked to in its response
  • Timestamps — When the query was sent and the response was received
The highlighted brand mentions in the full response are your “moment of truth.” Read the context around each highlight. Is the AI recommending you? Comparing you unfavorably? Listing you as one option among many? The context matters as much as the mention itself.

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Understanding Sentiment

Anymorph analyzes the context around each brand mention to determine sentiment — not just whether your name appears, but how you are portrayed: Sentiment is one of the six GEO Score sub-metrics, weighted at 15%. It directly impacts your overall visibility grade.

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What to Look For

Which queries consistently surface your brand positively? These are your strengths. Identify the pages or content that AI engines are drawing from and keep them updated and strong.
Multiple negative mentions on similar topics may indicate outdated information, a known product issue, or competitor content that frames you unfavorably. Address these by adding accurate, positive content to your Knowledge Base.
Queries where competitors appear but you do not are your highest-ROI targets. Each one is a potential GEO Page that could capture visibility you are currently losing.
When AI engines do cite you, which pages are they linking to? If they link to outdated blog posts instead of your main product pages, you need to improve the citability of your key pages.

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Pro Tips for Marketers

Every week, filter for negative sentiment and read through the responses. Create a list of recurring themes (pricing complaints, feature gaps, comparison losses) and address each one in your Knowledge Base. Within 2—4 weeks, you should see sentiment improve.
Filter for responses with no mention, then read what the AI said instead. The brands and content it recommended instead of you reveal exactly what kind of content you need to create. Use these as briefs for your next GEO pages.
If you are running a brand campaign or launched a new product, check the Mentions page weekly to see if AI engines have picked up the new narrative. It typically takes 2—6 weeks for AI training data to reflect new content.
Found a glowing AI recommendation of your brand? Screenshot it and share with your marketing team or leadership. These are real examples of how AI is promoting you to potential customers.

Visibility

See aggregated visibility trends across all engines.

Knowledge Base

Upload content to improve how AI engines describe your brand.

GEO Strategy

Learn the optimization strategies that improve mention quality and frequency.

Prompts

Manage the prompts that generate these AI responses.