Why SEO Matters for GEO
Referring domain authority is the single strongest predictor of AI citations. A website with a Health Score of 90+ and strong backlinks will consistently outperform a website scoring 60, even if the lower-scoring site has better content. The SEO page helps you identify and fix the issues that weaken your domain’s authority in the eyes of both search engines and AI engines.This is not just traditional SEO. Every issue you fix here directly improves your chances of being cited by ChatGPT, Perplexity, Gemini, and other AI engines. AI visibility and SEO health are deeply connected.
Overview Tab
The Overview gives you a comprehensive snapshot of your site’s health.Health Score Gauge
A circular gauge showing your overall score from 0 to 100, graded on a letter scale:Issues Summary
A count of issues by severity:- Errors (red) — Critical problems that directly harm your visibility. Fix these first.
- Warnings (yellow) — Issues that reduce your score but are not critical. Fix after errors.
- Notices (blue) — Minor suggestions for further optimization. Nice-to-haves.
Domain Metrics
Six Category Scores
Your site is evaluated across six SEO categories, each scored 0—100:Crawlability
Can search engines find your pages? Checks robots.txt, XML sitemap, crawl errors, redirect chains, and orphan pages. If AI engines cannot crawl your site, they cannot cite it.On-Page
Is your content properly structured? Evaluates title tags, meta descriptions, heading hierarchy, image alt text, and content length. Well-structured pages are easier for AI to extract and cite.Technical
Is your site technically sound? Checks HTTPS, canonical tags, hreflang, structured data errors, and server response codes. Technical issues erode trust with AI engines.Internal Linking
Are your pages well-connected? Analyzes internal link structure, anchor text variety, orphan pages, and link depth. Strong internal linking helps AI engines understand your content hierarchy.Content
Is your content high-quality? Evaluates thin content, duplicate content, keyword cannibalization, and readability. AI engines prefer original, comprehensive content.Schema
Do you use structured data? Checks for JSON-LD schema markup, breadcrumbs, FAQ schema, and other structured data. Schema helps AI engines understand your content type and extract information accurately.Performance Metrics (Core Web Vitals)
Why performance matters for GEO: Google AI Overview and Gemini factor in page experience signals. Slow sites get cited less.
Site Infrastructure
Quick checks for foundational elements:- SSL certificate — Is your site served over HTTPS? (Required for AI citation trust)
- robots.txt — Is it properly configured and not blocking important pages?
- XML sitemap — Does it exist and is it submitted to search engines?
Top Domains and Keywords Tables
- Top Domains — The websites that link to you most frequently, with their authority scores
- Top Keywords — Keywords your site currently ranks for in traditional search
Issues Tab
A filterable, sortable table of every SEO issue found on your site:
How to use it:
- Sort by severity (errors first)
- Start with issues that affect the most pages — fixing one issue across 50 pages has more impact than fixing 5 issues on 1 page
- After fixing issues, re-run the audit to verify they are resolved
Pages Tab
A complete list of every crawled page on your site:
What to look for:
- 404 pages — Broken pages that damage your authority. Fix or redirect them immediately.
- Pages with many issues — These drag down your overall score. Prioritize pages that are also GEO pages or high-traffic pages.
- Orphan pages — Pages with zero internal links. If they are important, link to them from other pages so AI engines can find them.
Backlinks Tab
Your complete backlink profile:
What it means for you: Backlinks are the currency of domain authority. AI engines heavily weight domain authority when deciding which brands to cite. A single backlink from a high-authority site (like a major news outlet or industry publication) can be worth more than hundreds of links from low-authority blogs.
Keywords Tab
A list of keywords your site ranks for in traditional search engines:
How to use it for GEO:
- Keywords where you rank in positions 1—10 are your strongest SEO assets. These pages likely have high domain authority for that topic, making them excellent candidates for GEO optimization.
- Keywords with high volume but low ranking (positions 20+) are opportunities for new GEO pages.
- Rising trend keywords indicate growing interest — create GEO content early to capture AI citations before competitors do.
Pro Tips for Marketers
Fix your Health Score before scaling GEO pages
Fix your Health Score before scaling GEO pages
Think of your Health Score as the foundation of a building. You can build beautiful apartments (GEO pages), but if the foundation is cracked, the whole building suffers. Get to 80+ before scaling up content production.
Do a monthly backlink review
Do a monthly backlink review
Open the Backlinks tab monthly. Look for new high-authority backlinks (celebrate these) and lost backlinks (investigate and try to recover them). Your backlink profile is the #1 predictor of AI citation success.
Use Keywords tab to find GEO page topics
Use Keywords tab to find GEO page topics
Keywords where you rank #1—3 in Google are topics where AI engines already see you as an authority. Creating a GEO page for those topics has the highest likelihood of getting cited immediately.
Related
How GEO Works
Learn why domain authority is the strongest driver of AI citations.
Performance
Track how your improved site health translates into GEO page performance.
GEO Strategy
Understand the 9 content attributes that make pages citable by AI.
GEO Pages
Create optimized pages that leverage your site’s authority.