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Documentation Index

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The SEO page analyzes your website’s on-page SEO health — the foundation that supports your GEO visibility. Think of it this way: AI engines decide which brands to cite based largely on domain authority, technical health, and content quality. If your website has broken pages, slow load times, or thin content, AI engines are less likely to trust and cite you — no matter how good your GEO pages are.
Site Audit page

Why SEO Matters for GEO

Referring domain authority is the single strongest predictor of AI citations. A website with a Health Score of 90+ and strong backlinks will consistently outperform a website scoring 60, even if the lower-scoring site has better content. The SEO page helps you identify and fix the issues that weaken your domain’s authority in the eyes of both search engines and AI engines.
This is not just traditional SEO. Every issue you fix here directly improves your chances of being cited by ChatGPT, Perplexity, Gemini, and other AI engines. AI visibility and SEO health are deeply connected.

Overview Tab

The Overview gives you a comprehensive snapshot of your site’s health.

Health Score Gauge

A circular gauge showing your overall score from 0 to 100, graded on a letter scale:
GradeScore RangeWhat it means
A80—100Excellent. Your site is technically strong and well-optimized. Focus on content and GEO.
B60—79Good with room for improvement. Fix the critical issues to reach A-grade.
C40—59Significant issues impacting your authority. Prioritize fixing errors before creating new GEO pages.
D20—39Major problems. AI engines may be penalizing your domain. Fix these urgently.
F0—19Critical. Your site likely has fundamental issues (broken SSL, blocked by robots.txt, etc.).
Aim for an A-grade (80+) before investing heavily in GEO page creation. A strong technical foundation amplifies the impact of every GEO page you publish.

Issues Summary

A count of issues by severity:
  • Errors (red) — Critical problems that directly harm your visibility. Fix these first.
  • Warnings (yellow) — Issues that reduce your score but are not critical. Fix after errors.
  • Notices (blue) — Minor suggestions for further optimization. Nice-to-haves.

Domain Metrics

MetricWhat it meansWhy it matters for GEO
Domain RatingA third-party score (0—100) of your domain’s overall authority based on backlink strengthHigher DR = AI engines trust your domain more = more citations
Backlinks CountTotal number of links from other websites pointing to yoursMore backlinks = stronger authority signal to AI engines
Dofollow %Percentage of backlinks that pass authority (vs nofollow)Higher dofollow % = more of your backlinks actually boost your authority
Referring DomainsNumber of unique websites linking to you100 links from 100 different domains is far more valuable than 100 links from 1 domain

Six Category Scores

Your site is evaluated across six SEO categories, each scored 0—100:

Crawlability

Can search engines find your pages? Checks robots.txt, XML sitemap, crawl errors, redirect chains, and orphan pages. If AI engines cannot crawl your site, they cannot cite it.

On-Page

Is your content properly structured? Evaluates title tags, meta descriptions, heading hierarchy, image alt text, and content length. Well-structured pages are easier for AI to extract and cite.

Technical

Is your site technically sound? Checks HTTPS, canonical tags, hreflang, structured data errors, and server response codes. Technical issues erode trust with AI engines.

Internal Linking

Are your pages well-connected? Analyzes internal link structure, anchor text variety, orphan pages, and link depth. Strong internal linking helps AI engines understand your content hierarchy.

Content

Is your content high-quality? Evaluates thin content, duplicate content, keyword cannibalization, and readability. AI engines prefer original, comprehensive content.

Schema

Do you use structured data? Checks for JSON-LD schema markup, breadcrumbs, FAQ schema, and other structured data. Schema helps AI engines understand your content type and extract information accurately.

Performance Metrics (Core Web Vitals)

MetricWhat it measuresGood threshold
LCP (Largest Contentful Paint)How fast the main content loadsUnder 2.5 seconds
CLS (Cumulative Layout Shift)How much the page layout shifts during loadingUnder 0.1
TBT (Total Blocking Time)How long the page is unresponsive during loadingUnder 200ms
FCP (First Contentful Paint)How fast the first content appearsUnder 1.8 seconds
Why performance matters for GEO: Google AI Overview and Gemini factor in page experience signals. Slow sites get cited less.

Site Infrastructure

Quick checks for foundational elements:
  • SSL certificate — Is your site served over HTTPS? (Required for AI citation trust)
  • robots.txt — Is it properly configured and not blocking important pages?
  • XML sitemap — Does it exist and is it submitted to search engines?

Top Domains and Keywords Tables

  • Top Domains — The websites that link to you most frequently, with their authority scores
  • Top Keywords — Keywords your site currently ranks for in traditional search

Issues Tab

A filterable, sortable table of every SEO issue found on your site:
ColumnWhat it shows
TypeError, Warning, or Notice
TitleDescription of the issue (e.g., “Missing meta description”, “Broken internal link”)
Affected PagesHow many pages have this issue
SeverityImpact level on your site health score
How to use it:
  1. Sort by severity (errors first)
  2. Start with issues that affect the most pages — fixing one issue across 50 pages has more impact than fixing 5 issues on 1 page
  3. After fixing issues, re-run the audit to verify they are resolved
Do not ignore “Blocked by robots.txt” errors. If your robots.txt blocks AI crawlers from accessing your GEO pages, those pages will never be cited. This is the #1 self-inflicted GEO mistake.

Pages Tab

A complete list of every crawled page on your site:
ColumnWhat it shows
URLThe page address
Status CodeHTTP response code (200 = OK, 301 = redirect, 404 = not found, etc.)
LinksNumber of internal and external links on the page
IssuesCount of SEO issues on this specific page
What to look for:
  • 404 pages — Broken pages that damage your authority. Fix or redirect them immediately.
  • Pages with many issues — These drag down your overall score. Prioritize pages that are also GEO pages or high-traffic pages.
  • Orphan pages — Pages with zero internal links. If they are important, link to them from other pages so AI engines can find them.
Your complete backlink profile:
ColumnWhat it shows
Referrer URLThe page linking to you
Link TypeDofollow (passes authority) or nofollow (does not)
Anchor TextThe clickable text of the link
Page AuthorityThe authority score of the linking page
What it means for you: Backlinks are the currency of domain authority. AI engines heavily weight domain authority when deciding which brands to cite. A single backlink from a high-authority site (like a major news outlet or industry publication) can be worth more than hundreds of links from low-authority blogs.
Focus on earning backlinks from the same sources that AI engines cite most. Check your Top Citations to see which domains AI engines already trust, then pursue backlinks from similar high-authority sources.

Keywords Tab

A list of keywords your site ranks for in traditional search engines:
ColumnWhat it shows
KeywordThe search term
PositionYour current Google ranking position
Search VolumeMonthly search volume for this keyword
CPCCost per click in paid ads (indicates commercial value)
DifficultyHow hard it is to rank for this keyword (0—100)
TrendWhether search volume is rising, stable, or declining
How to use it for GEO:
  • Keywords where you rank in positions 1—10 are your strongest SEO assets. These pages likely have high domain authority for that topic, making them excellent candidates for GEO optimization.
  • Keywords with high volume but low ranking (positions 20+) are opportunities for new GEO pages.
  • Rising trend keywords indicate growing interest — create GEO content early to capture AI citations before competitors do.

Pro Tips for Marketers

Think of your Health Score as the foundation of a building. You can build beautiful apartments (GEO pages), but if the foundation is cracked, the whole building suffers. Get to 80+ before scaling up content production.
Keywords where you rank #1—3 in Google are topics where AI engines already see you as an authority. Creating a GEO page for those topics has the highest likelihood of getting cited immediately.
The Issues tab is a ready-made task list for your development or web team. Export it and assign issues by priority. Each fixed issue brings your Health Score closer to A-grade.

How GEO Works

Learn why domain authority is the strongest driver of AI citations.

Performance

Track how your improved site health translates into GEO page performance.

GEO Strategy

Understand the 9 content attributes that make pages citable by AI.

GEO Pages

Create optimized pages that leverage your site’s authority.