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Documentation Index

Fetch the complete documentation index at: https://docs.anymorph.ai/llms.txt

Use this file to discover all available pages before exploring further.

The Prompts page is the engine room of your visibility tracking. It manages the queries Anymorph sends to AI engines to check for your brand’s presence and organizes them into actionable intent clusters. If the Visibility page tells you “how visible you are,” the Prompts page tells you “what we are checking and where the opportunities are.”
Prompts page

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How Prompts Work

Anymorph automatically generates industry-relevant prompts based on your brand, competitors, and target audience. Each prompt is a real question that someone might ask an AI engine — like “What is the best CRM for small business?” or “Compare Salesforce vs HubSpot.” These prompts are sent to your tracked AI engines on a regular schedule, and the responses are analyzed for brand mentions, sentiment, citations, and competitive positioning. Prompts are tracked over time to measure Intent Coverage — one of the six GEO Score sub-metrics (10% weight). Balanced intent coverage means your brand is visible across the entire customer journey.

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Intents Section

Prompts are grouped into intent clusters — collections of related prompts that target the same search intent. Each intent cluster displays:
FieldWhat it means
NameA descriptive label for the intent cluster (e.g., “CRM pricing comparison”)
DescriptionA brief summary of what this intent covers
Combined VolumeThe total search volume across all keywords in this cluster
Keyword CountHow many related keywords are grouped in this intent
Prompt CountHow many specific prompts are tracked for this intent
Visibility %What percentage of responses for this intent mention your brand
Competitor Visibility %What percentage mention your competitors
Opportunity Score (0—100)How much potential there is to improve. High score = high volume + low current visibility = big opportunity
StatusCurrent tracking status (Pending, Analyzed, or Actioned)
Sort intents by Opportunity Score to find your biggest wins. An opportunity score above 70 means there is significant search volume AND your brand is currently underrepresented — these are the topics where a new GEO page would have the most impact.

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What “Opportunity Score” Really Means

The opportunity score combines three factors:
  • Search volume — How many people ask about this topic
  • Your current visibility — How often you appear in responses
  • Competitor visibility — How often competitors appear
A score of 90 means: “Lots of people are asking about this, competitors are showing up, and you are not.” That is a clear signal to create content targeting this intent. A score of 20 means: “Either not many people ask about this, or you are already well-represented.” Less urgent, but still worth maintaining.

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Filtering Prompts

Use the filter bar to narrow your view:
Filter by prompt language. If you operate in multiple markets, this helps you focus on one language at a time.
  • Pending — Prompt has been added but not yet analyzed
  • Analyzed — Prompt has been sent and responses have been reviewed
  • Actioned — You have taken action on this prompt (e.g., created a GEO page)
Filter by search intent classification:
  • Informational — “What is X?”, “How does X work?” (top of funnel)
  • Commercial — “Best X for Y”, “X vs Y comparison” (middle of funnel)
  • Transactional — “Buy X online”, “X pricing” (bottom of funnel)
  • Navigational — “X login”, “X pricing page” (brand-specific)
Filter by specific product if you track multiple products. Useful for enterprise teams managing large product portfolios.

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Stats Bar

A summary bar showing counts across all filtered prompts:
  • Total Intents — How many intent clusters exist
  • Pending — Intents waiting for analysis
  • Analyzed — Intents with completed analysis
  • Actioned — Intents you have addressed
What to watch: A growing “Pending” count means new intents are being discovered faster than you are analyzing them. A high “Analyzed” but low “Actioned” count means you have insights but have not acted on them — this is the biggest missed opportunity.

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Tracked Prompts Section

Below the intents, individual tracked prompts show granular detail:
FieldWhat it shows
Prompt textThe exact query sent to AI engines
Parent intentWhich intent cluster this prompt belongs to
KeywordsRelated search keywords
TagsCustom labels you have applied
VolumeEstimated monthly search volume
Latest snapshotThe most recent analysis results
Each prompt’s latest snapshot includes:
  • Mention (yes/no) — Whether your brand was mentioned
  • Visibility rate — The PAWC-adjusted visibility score for this specific prompt
  • Responses — How many AI engine responses were analyzed
  • Top brands — Which brands appeared most in responses
  • Engines — Which engines were queried

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Managing Prompts

  • Add Custom Prompts — Click Add to create custom prompts targeting specific queries you want to track. Use exact phrases your customers would type into ChatGPT or Perplexity.
  • Import from CSV — Upload a CSV file to bulk-add prompts. Useful when migrating from another tool or when your SEO team has a keyword list ready.
  • Export to CSV — Download all prompts and their metrics as CSV for analysis in spreadsheets or sharing with your team.
  • Bulk Delete — Select multiple prompts and delete them at once. Use this to clean up irrelevant or duplicate prompts.

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Prompt Chat Panel

Click any prompt to open a side panel with expanded details and a chat interface:
  • Full prompt text with edit capability
  • Delete button to remove the prompt
  • Chat interface — Interact with the AI to explore the prompt’s context, see historical responses, or refine the prompt’s targeting
Use the chat interface to test variations of a prompt before adding them as tracked queries. For example, if “best CRM for small business” shows low visibility, try chatting with “best affordable CRM for startups” to see if a different phrasing surfaces your brand.

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Pro Tips for Marketers

Every week, sort your intents by Opportunity Score and look at the top 5. If any score above 70, create a GEO page targeting that intent before your competitors do. The opportunity window for AI visibility is narrow — first movers have an advantage.
When adding custom prompts, write them as a customer would type into ChatGPT. Not “enterprise SaaS CRM solution” but “what CRM should I use for my 50-person company?” Natural language queries match how people actually use AI.
Check the Stats Bar. If 80% of your prompts are informational but only 5% are commercial, you are monitoring the top of the funnel while ignoring where buying decisions happen. Add more commercial and transactional prompts.
When you create a GEO page targeting a specific intent, update the intent status to “Actioned.” This keeps your Prompts page organized and lets you track your progress from “Analyzed” to “Actioned” over time.
Export your prompts to CSV at the end of each month. Over time, you will build a dataset showing how your visibility on specific queries changes — invaluable for quarterly strategy reviews.

Visibility

See aggregated results from all tracked prompts.

Search Queries

Analyze search queries that drive traffic to your site.

GEO Pages

Create pages targeting high-opportunity intents.

Mentions

See the actual AI responses generated from your tracked prompts.