Filters
The header can include these filters depending on your workspace:Visibility Score
The score card shows your overall AI visibility for the selected filters. It combines brand mentions, position-adjusted word count, sentiment, source strength, and competitive context into one score. How to read it:Key metrics
The metric row summarizes:Mention coverage and mention rate
Mention coverage shows how many tracked responses mention your brand at all and which engines contribute those mentions. Mention rate compares engines side by side. Use it to find engine-specific gaps. For example, if ChatGPT mentions you often but Perplexity does not, your next work should emphasize citation-rich, source-backed pages.Competitor comparison
The comparison chart plots your brand against top competitors over time. Use it for:- Weekly competitive review.
- Spotting when a competitor overtakes you.
- Seeing whether growth is category-wide or brand-specific.
- Choosing which competitor to target with comparison pages.
Top citations
Top citations ranks URLs AI engines cite most often. It can include your owned pages, competitor pages, and third-party evidence. Use this list to decide:Prompt changes
Visibility also uses prompt-change data to explain what moved. When a tracked prompt starts or stops mentioning your brand, drill into Prompt and its response drawer to read the exact AI answer.Review routine
1
Start with 30 days
Check overall score, rank, Share of Voice, and sentiment.
2
Find the weak engine
Use Mention Rate to identify the engine with the lowest brand coverage.
3
Inspect citations
Open Citations to see whether the weak engine relies on owned, competitor, or third-party sources.
Related
Prompt
Inspect intent groups, prompt coverage, and actual AI responses.
Citations
Understand which sources AI engines trust for your category.
Generate
Create pages to address visibility gaps.
Report
Package visibility insights into a stakeholder-ready report.