Visibility

Visibility is the home screen for your AI search performance: how often your brand comes up when AI engines answer the questions you track, how early you get named, and which topics you’re losing to competitors.

1. Filters — All topics, region, period (7d / 30d / 60d / 90d), and the lightbulb Insights button.
2. Metric toggle — switch the whole screen between Mention rate and Rank.
3. Engine filter and the Competitors switch — narrow to one AI engine, or turn the competitor comparison on and off.
4. Share of Voice (SoV) — each brand’s slice of the mention space, as one bar.
5. Mention rate by topic — you versus competitors, topic by topic.
6. Citations — the domains and pages AI answers cite.

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What’s on the screen

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The filters at the top

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The top card: overall mentions

The big number on the left is your Mention rate (say, 34.2%) or your Mention rank (say, #2.4). The badge next to it compares this period against the immediately preceding window of the same length — on 7d, the 7 days before it. The line underneath tells you the denominator: “Across all 1,240 responses, 424 mention your brand” means 1,240 AI answers were collected and 424 named you. The trend chart shows day by day movement inside the window.

• With Competitors on, you get your own line plus up to 4 competitor lines. The scoreboard lists everyone; the chart caps at 4 so it stays readable.
• The Fixed scale checkbox pins the vertical axis to 0–100% instead of zooming to the data band. It doesn’t apply to rank.
• A dashed vertical line marks a day your setup changed. Hover it for the reason, such as Prompt panel version changed.

On the right is the scoreboard — brands with Competitors on, engines with it off. On mention rate the Share of Voice (SoV) bar sits above it. Rate and Rank in the header sort the table without changing the page’s metric. Click a row to focus that competitor; click again to clear.

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Share of Voice (SoV)

In plain words: how much of the brand conversation inside AI answers is yours. It doesn’t just count mentions — it weights each one by how early you’re named (a mention near the top counts for much more) and how much of the answer is about you (a paragraph beats a passing line). That total is divided by the same figure for you plus every tracked competitor, which is why the SoV column adds up to 100% across the scoreboard. On the bar, any brand at 2% or less is rolled into a grey Other segment — their individual numbers are still in the table.

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Mention rate by topic

1. Focusing on / Winning / Gaps / Custom — the four tabs that change which topics are listed.
2. vs last week — the change column for each topic (see the warning below for how it’s calculated).

This card compares your mention rate against competitors, topic by topic. The Prompts → button in its top right takes you to the prompts behind it. Four tabs across the top change the ordering: Focusing on (biggest movers), Winning (highest rate first), Gaps (largest competitor lead first) and Custom (exactly the topics you pick). The first three show the top 5; Custom is uncapped. The vs last week column reads vs last month, vs last 60 days or vs last quarter on longer periods. The Competitors figure isn’t an average of every competitor. It’s the mean of the top 5 competitors by mention rate for that topic, because an AI answer typically names about five brands — so a long tail of irrelevant competitors can’t drag the line down. This card only shows unbranded topics. Branded and comparison prompts are excluded on purpose: it measures demand you still have to win, not searches that already name you.

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Citations

This card counts the source links AI answers leaned on. Switch between Domains (whole sites) and Pages (individual URLs); the table shows up to 6 rows. In the Type column, Owned means the source sits on one of your own domains; Earned is everything else. A source that first appeared in the second half of the window gets a New tag. Citations → opens the full Citation screen.

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The Insights panel

The lightbulb button opens a panel with up to 6 cards, drawn from the period you’re looking at. Cards cover which way your rate moved, your strongest engine, the engine that lost the most, an engine well below your average, how your rank moved, and the rival in front of you. Clicking a card applies its view to the chart and scoreboard above. Each carries Prompts, Mentions and Citation links to the evidence behind it. Without enough data yet you’ll see No insights yet.

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Reading the numbers

A few things worth knowing:

• If your brand appears several times in one answer, mention rate still counts it once.
• A prompt that literally names your brand is weighted down to 10%, so “is Acme any good?” can’t inflate your numbers. The topic card excludes branded and comparison prompts entirely.
• Mention rank compares you against every brand the answer named, including ones you don’t track — so a brand that never shows on the scoreboard can still push your rank down. SoV counts tracked competitors only.
• If the previous window has no measurement at all, the change badge shows — rather than 0. “Not measured” isn’t “flat”.
• SoV and #1 share carry no change badge.

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How the data is collected

Your prompts are asked once a day, at the hour set for your workspace, of every engine your plan measures. The engine icons on the page are exactly the engines with data in the selected window. The platform supports ChatGPT, Google AI Overview, Google AI Mode, Gemini, Perplexity, Grok, Copilot, Naver AI Mode, DeepSeek and Amazon Rufus. Competitors come from two places: the ones you add yourself, and the ones found in AI answers. Discovery runs on your first analysis and then roughly monthly, and keeps up to 20. A competitor that stops appearing is set aside rather than deleted, so its history survives if it comes back.

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How to use it

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FAQ

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