The Search Queries page reveals what people are actually typing into AI engines when topics related to your brand come up. While the Prompts page manages the queries Anymorph actively tracks, the Search Queries page shows you discovered queries from real user searches — including ones you might not have thought to track.Documentation Index
Fetch the complete documentation index at: https://docs.anymorph.ai/llms.txt
Use this file to discover all available pages before exploring further.
Filtering Queries
Two main filters help you focus your analysis:| Filter | What it does |
|---|---|
| Engine | Show queries from a specific AI engine (All, ChatGPT, Perplexity, Grok) or across all engines |
| Search | Free-text search to find queries containing specific keywords or phrases |
Stats Summary
Six metric cards at the top give you an instant overview:Total Queries
The total number of unique search queries discovered. More queries means broader coverage of your market’s search landscape. If this number is growing, Anymorph is discovering new ways people ask about your industry.Representative Queries
Queries that best represent a cluster of similar searches — the “canonical” version of what people ask. These are your priority queries. Each representative query speaks for dozens or hundreds of similar variations. Focus your GEO page creation on representative queries for maximum coverage.Query Clusters
Groups of semantically similar queries. For example, “best CRM for startups”, “top CRM for small business”, and “CRM recommendations for new companies” would form one cluster. Fewer clusters with more queries per cluster means your market has clear, well-defined topics. More clusters with fewer queries means your market is diverse with many niche topics.With SERP Data
How many queries have associated search engine results page (SERP) data attached. SERP data tells you what traditional search engines show for the same query. This is valuable for understanding the overlap between AI results and Google results.Avg Citation Overlap %
On average, what percentage of URLs that appear in AI responses also appear in traditional search results (Google/Bing). High overlap (60%+) means AI engines and search engines agree on the best sources. Your SEO efforts directly support your AI visibility. Low overlap means AI engines are using different sources, and you may need a separate AI-focused content strategy.Our SERP Coverage %
What percentage of traditional search results pages include a URL from your domain. This tells you how visible you are in traditional search for the same queries that AI engines answer. High SERP coverage combined with low AI visibility suggests your content is findable but not “citable” — it needs GEO optimization.Queries Table
The main table shows every discovered query with rich detail:| Column | What it shows | Why it matters |
|---|---|---|
| Query text | The actual search query | The exact words people use to find information about your category |
| Engine icons | Which AI engines this query was observed on | Shows if a query appears on one engine or many |
| Frequency | How often this query appears | Higher frequency = higher priority for optimization |
| Prompt count | How many tracked prompts relate to this query | Links search queries to your monitored prompts |
| Is representative | Whether this is the representative query for its cluster | Focus on representative queries for content creation |
| Citation overlap % | How much AI and SERP results overlap for this query | High overlap = your SEO efforts transfer to AI |
| Our SERP position | Your current Google ranking for this query | Tells you if you already have SEO authority on this topic |
| Our cited (yes/no) | Whether your domain is cited in AI responses for this query | The bottom line: are AI engines recommending you for this query? |
| Last checked | When this query was last analyzed | Ensures data freshness |
| Cluster info | Which query cluster this belongs to | Helps you see the bigger picture of related queries |
Query Detail Panel
Click any query to open a side panel with the complete analysis:Overview
- Full query text — The complete search query
- Country — Geographic origin of the query
- Engines — All AI engines where this query was observed
- Frequency — How often the query appears
SERP Data
- Citation overlap % — How much the AI results and Google results align
- Your SERP position — Where you rank in traditional search
- Cited (yes/no) — Whether AI engines cite you for this query
- Results table — Complete SERP results with position, title, URL, and snippet for each result
Sources per Engine
For each AI engine, a detailed view of which sources the engine cited in its response. This shows you exactly what content AI engines consider authoritative for this query.The “Sources per Engine” section is gold for competitive intelligence. If Perplexity cites a specific blog post from a competitor for a query you care about, study that blog post. What makes it citable? How can you create something better?
How to Use Search Queries Strategically
Find high-value content gaps
Find high-value content gaps
Filter for queries where you are NOT cited but have a SERP position of 1—10. These are topics where you already have SEO authority — your content just needs GEO optimization. These are your fastest wins.
Validate your GEO pages are working
Validate your GEO pages are working
After publishing a GEO page targeting a specific query, check back in 2—4 weeks to see if “Our cited” changes from No to Yes. This is the direct measure of whether your page succeeded.
Track emerging trends
Track emerging trends
Sort by frequency to see which queries are becoming more common. Rising queries indicate growing market interest — create content early before competitors notice the trend.
Understand AI vs SEO alignment
Understand AI vs SEO alignment
Use the “Avg Citation Overlap %” to gauge how much your SEO investment transfers to AI visibility. If overlap is high (60%+), your SEO team’s work directly helps GEO. If it is low, you need a dedicated AI content strategy.
Pro Tips for Marketers
Focus on representative queries
Focus on representative queries
Each representative query represents a cluster of similar searches. Creating one excellent GEO page targeting a representative query can capture visibility across the entire cluster — much more efficient than targeting individual queries.
Use SERP data to prioritize
Use SERP data to prioritize
If you already rank in the top 10 for a query in Google, AI engines likely already see your domain as authoritative for that topic. A GEO-optimized page on that topic has the highest probability of getting cited quickly.
Monitor citation overlap trends
Monitor citation overlap trends
If citation overlap % is increasing over time, AI engines are converging with search engines — meaning your SEO investments are paying double dividends. If it is decreasing, AI engines are developing independent preferences, and you need to adapt.
Export queries for content planning
Export queries for content planning
Use the Queries Table as input for your content calendar. Export the data and group queries by cluster. Each cluster is a potential content pillar that could support multiple GEO pages.
Related
Prompts
Manage the prompts Anymorph actively tracks for your brand.
GEO Pages
Create optimized pages targeting high-opportunity queries.
Performance
Track how pages created from search query insights perform.
Visibility
See the aggregated impact of your search query optimization efforts.