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The Shopping page is only available for workspaces with the Commerce business model. If you do not see this page in your sidebar, your workspace uses a different business model. Contact your account manager to switch to Commerce if you sell products online.This feature is currently in beta. Some functionality is still being refined, and we’ll continue rolling out improvements to deliver richer product-level insights.
The Shopping page brings AI visibility tracking down to the individual product level. While the Visibility page shows how your brand as a whole appears in AI responses, the Shopping page tells you exactly which products AI engines recommend, which ones they ignore, and how your product catalog stacks up against competitors. For e-commerce brands, this is where product marketing meets AI visibility.

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Tabs

The Shopping page is organized into two tabs:

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Products Tab

Your complete product catalog with AI visibility metrics for each item.

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Filtering and Sorting

  • Search — Find products by name, vendor, or type
  • Filters — Narrow by vendor, product type, tags, or visibility status
  • Sort — Order by name, price, visibility, sentiment, or mentions

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Product Stats Bar

Five summary metrics at the top of the Products tab:
The gap between “Total Products” and “With Data” tells you how much of your catalog AI engines are aware of. If only 20% of your products have data, focus on getting your top sellers visible first — do not try to optimize everything at once.

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Products Table

A detailed table showing every product in your catalog: How to use the table:
  • Sort by visibility to find your most AI-visible products (study what makes them work) and least visible products (your optimization targets)
  • Sort by competitor mentions to find products where competitors dominate the AI conversation — these need urgent attention
  • Filter by type to analyze visibility by product category and identify which categories need more GEO content

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Product Detail Panel

Click any product to open a slide-out panel with:
  • Product image and key information (title, vendor, type, price)
  • Metrics gauges — Visual gauges for visibility, sentiment, and mention count
  • 14-day trend chart — A line chart showing your product’s visibility over the last 14 days compared to competitor products. Your brand is in blue, competitors in other colors.
  • Top competitors — The competitor products most frequently mentioned alongside yours in AI responses
  • Actions — Quick links to create a GEO page targeting this product or view its mentions
The 14-day trend chart is your early warning system. If a competitor product is trending upward while yours is flat, they are likely publishing new content or getting fresh reviews. Act quickly to maintain your position.

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Categories Tab

A higher-level view organizing your products into categories.

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Category List

Each category row shows:

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Category Detail Panel

Click any category to open a detail panel with:
  • Category summary metrics
  • 14-day trend chart — Visibility trend for the entire category (your brand vs competitors), helping you spot category-level shifts in AI recommendations
What it means for you: If one category has an average visibility of 60% while another has 15%, you know exactly where to focus your content creation efforts. The category-level view helps you make strategic decisions about which product lines need the most GEO investment.

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How Products Get Into Shopping

Your product catalog is automatically imported from your e-commerce platform integration (Shopify, WooCommerce, etc.). Anymorph matches AI response mentions to your specific products and competitor products based on product names, descriptions, and attributes.

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What to Look For

If a top-selling product has 0% AI visibility, that is a major missed opportunity. AI users asking about your product category are getting recommended competitors instead. Create a targeted GEO page immediately.
Products where competitor mentions far exceed yours indicate categories where you are losing the AI conversation. Study what competitor products AI engines recommend and why.
Products with negative AI sentiment may have review issues, known problems, or outdated information circulating online. Address these through your Knowledge Base with accurate, positive product information.
If one category dominates your visibility while others lag, consider whether that reflects your actual business priorities. If a high-revenue category has low visibility, it needs immediate attention.

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Pro Tips for E-Commerce Marketers

Do not try to optimize all products at once. Focus on your 10 highest-revenue products first. Get them to 40%+ visibility, then expand to the next 10. This focused approach delivers the fastest ROI.
AI users frequently ask “X vs Y” questions about products. Create GEO pages comparing your products to competitor alternatives. These commercial-intent pages are among the most citable content types for e-commerce.
If a product’s AI visibility is rising, that is the perfect time to run a promotion — more potential customers are hearing about it from AI engines. Coordinate your marketing calendar with your visibility trends.
AI engines cannot cite information they do not have. Upload detailed product specifications, comparison charts, and unique selling points to your Knowledge Base. This gives the AI the ammunition it needs to recommend your products specifically.

Visibility

See brand-level visibility across all AI engines.

GEO Pages

Create product-focused GEO pages to boost individual product visibility.

Knowledge Base

Upload product information to improve how AI engines describe your products.

Mentions

See exactly what AI engines say when they mention your products.