A self-contained statement of 120–150 characters placed directly after an H2 heading. Designed to be quoted verbatim by AI engines. Part of the Quotability attribute.
Normal monthly variation (~55%) in AI citation patterns. AI engines are non-deterministic, so short-term fluctuations are expected. Trends over 30+ days are more meaningful.
How uniform your brand’s visibility is across different AI engines. Low variance = high consistency. One of the six GEO Score sub-metrics (10% weight).
Experience, Expertise, Authoritativeness, Trustworthiness. Google’s quality framework that AI engines also use to evaluate content credibility for citations.
A composite score (0–100) measuring overall AI visibility. Weighted average of six sub-scores: Visibility (30%), SOV Rank (20%), Sentiment (15%), Citation Coverage (15%), Consistency (10%), Intent Coverage (10%). See How GEO Works.
The distribution of your brand’s visibility across different search intent categories (informational, commercial, transactional, navigational). One of the six GEO Score sub-metrics (10% weight).
A collection of documents (files, URLs, text, Q&A) uploaded to Anymorph to inform GEO Page generation. Organized into tabs: General, Brand Guideline, Design Guideline, Custom Instructions, Image Assets. See Knowledge Base.
The core visibility metric from the Princeton KDD 2024 research. Weights brand mentions by their word count and position in the AI response (exponential decay, so earlier mentions score higher). See How GEO Works.
A query sent to an AI engine to check for brand mentions. Anymorph automatically generates industry-relevant prompts and tracks responses over time. See Prompts.
Your brand’s proportion of total AI mentions relative to competitors. Calculated two ways: PAWC-based (academically precise) and mention-count-based (intuitive). See Visibility dashboard.
The PAWC-based score (0–100) representing how prominently your brand appears across all tracked AI engine responses. The single most important sub-metric of GEO Score (30% weight).
