Core Concepts
GEO (Generative Engine Optimization)
The practice of optimizing content for visibility in AI-generated responses. See What is GEO?.AI Visibility
The general term for how often, where, and how favorably a brand appears in AI answers relative to competitors. On the dashboard this shows up as the AI Visibility page’s four metrics, or as GEO Score on the Report page.Mention
An instance where an AI engine references your brand by name in its response: a direct citation (with a link) or an inline mention (name only). Read the actual response text on the Mentions page.Prompt
A query Anymorph actually sends to an AI engine to check for brand mentions. Grouped into topics and tracked as versioned panels. See Prompt.Knowledge Base
The material Anymorph references when generating and editing GEO pages: files, URLs, text, Q&A, brand/design guidelines, and image assets. See Knowledge.GEO Page
An AI-optimized page Anymorph generates and publishes on your brand’s domain. Created, edited, and published from On-Site and Page Editor.The AI Visibility Page’s 4 Metrics
Every card on AI Visibility shares these four metrics. All four come from the same underlying analysis data (theVisibilityScore / daily rollup tables).
Mention Rate
The share of tracked AI responses that mentioned the brand. Computed daily and aggregated into the rollup table as a weighted average. Higher is better.Mention Rank
The average position where the brand was mentioned within a response (1 = first). Lower is better. This is the one metric of the four that runs the opposite direction.Share of Voice (SoV)
The brand’s share of mentions relative to competitors. Computed from PAWC: every brand’s PAWC in a given response is summed, and SoV is the brand’s own PAWC divided by that total. The actual computation runs per-response (computeResponseSov) and rolls up daily from there.
#1 Share
The share of responses where the brand was mentioned first.Citation
Citation
When an AI response cites a specific source URL as evidence. Citation tracking isn’t part of the Mentions page. It’s the core feature of the Citation page. Domains are classified Owned / Competitor / Third-party there; the citations card on AI Visibility summarizes the same data as Owned / Earned / New.The Report Page’s GEO Score
A composite scoring system that only shows up on Report. The backend actually computes this from analysis data and persists it in the report snapshot.GEO Score
A composite score from 0–100: the weighted average of six sub-scores below.
Grades run A (80+) / B (60–79) / C (40–59) / D (20–39) / F (below 20).
PAWC (Position-Adjusted Word Count)
The core computation Anymorph’s visibility metrics are built on. Weights a mention by its word count and where it lands in the response.Visibility Index
A PAWC-based score from 0–100. This is the Visibility sub-score (30% weight) inside GEO Score: a separate figure from the AI Visibility page’s mention rate.SOV Rank
The brand’s ranking among competitors by Share of Voice. A GEO Score sub-score (20% weight).Citation Coverage
The share of all citations pointing to your own domain. A GEO Score sub-score (15% weight): the report-level rollup of the same concept the Citation page’s Overall card shows.Consistency
How evenly visibility holds across different AI engines. Lower variance between engines scores higher. A GEO Score sub-score (10% weight).Intent Coverage
How evenly visibility spreads across intent categories (informational, commercial, transactional, navigational). A GEO Score sub-score (10% weight).Performance
AI Referral Traffic
Sessions and users that actually arrived from AI engines like ChatGPT, Perplexity, Claude, Gemini, and Copilot. Pulled from the Google Analytics 4 Data API, filtered by known AI-engine referrer patterns (chatgpt, perplexity, claude.ai, gemini.google, copilot.microsoft, and others). This card is empty without a connected GA4 property. See Performance.
Content Generation Framework
The two terms below are design principles that On-Site page generation aims for, not all of them enforced as hard rules in the generation pipeline. Treat them as direction, not a guarantee that following them gets a page cited.