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The questions that come up most often when a screen or a number is confusing, grouped by area. Every answer links to the page that explains it in full.

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Reading the numbers

Mention rate — how often AI answers name your brand. Share of voice and mention rank tell you where you sit against competitors. All three are defined on Visibility.
The immediately preceding window of the same length. On a 7-day view it is the previous 7 days; on 90 days, the previous 90. If there was no measurement in that prior window, the change is hidden rather than shown as zero.
Mention rate counts how often you appear. Share of voice measures how much of the brand conversation is yours, weighting how early in the answer you appear and how much text you get. Always named last, in one line, gives you a high mention rate and a low share. See Visibility.
Low. Rank 1 is the best result, which is why the change badge on that metric is inverted.
The headline on a citation card is the latest measured day, not the period total. Pageviews and referral sessions are period totals, so do not compare the two directly. Performance explains it.
A dash means the value could not be read for this scope — it is not a zero. While response data is under integrity verification, Anymorph withholds the number rather than publishing one that would read as a decline. It returns when verification finishes.
They count different things. A mention is your brand named in the answer text; a citation is a link attached to the answer. An answer can cite your page without ever naming you. See Citation.

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Prompts

Edits are staged, not applied. Open the version history and press Save version to put them into the live panel. The N to save badge in the header is the reminder. See Editing prompts.
Once a day, at your workspace’s scheduled hour, across every AI engine your plan covers. Days that come back incomplete are automatically re-run for up to a week afterwards.
On purpose. A prompt that names your brand directly is weighted at 10% of a normal prompt, so asking “is Acme any good?” cannot inflate your visibility.
No. The prompt leaves the panel and stops being measured, but past versions that contained it stay viewable and past responses stay attributed to those versions. See Prompts.
No. Every create, update and delete arrives as an approval card, and nothing runs until you press Approve. You can edit the proposed wording first. See Agent.
A new version asks different questions, so the basis of the measurement changed — the two numbers are not the same measurement. The screens scope to one version at a time for exactly this reason. Compare within a version, not across one.

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Content

No. Typing autosaves about 1.5 seconds after you stop, and the readout says Auto-saved to version [n]. The writers read the live document, so a corrected fact applies from the next generation run. See Knowledge.
No. Existing pages stay pinned to the document version they were written from. Edits apply from the next generation run onward.
Brand.md is what is true; Content.md is how it must be written. Product facts, proof points and forbidden claims go in Brand.md; tone, structure and phrasing rules go in Content.md. See Knowledge feedback loop.
A fixed weekly number set on your workspace, generated in one run at 06:00 on Monday in your workspace’s timezone. Drafts appear on the Preview tab one by one as each finishes, so expect them through Monday morning.
Not with a button. What you can do any time is New page, which writes one page with you in the chat and does not count against your weekly page count. See On-site.
Failed means writing or building broke. Excluded means the page was never written at all — the pre-check found it duplicated an existing topic or address.
No. Review state is bookkeeping and blocks nothing — Publish works from any state. See Reviewing content.
Not on a draft or preview page — Save commits a new version and rebuilds the preview only. Only Update live page, which appears on an already-published page, changes the public site. See Page editor.

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Publishing and indexing

On the domain you connected (yourdomain.com/the-path, or under /a/… on subpath routing). The …anymorph.app address you see before publishing is the preview, not the destination. See Connect your domain.
Publishing requires an active custom domain. Finish the connection on Settings → Domain and the button works.
Publishing starts immediately and the page moves to the Live tab when it lands. It is usually minutes, but the work is asynchronous — the button returning is not the same as the page being live.
Correct. Live means it serves on your domain; indexing is Google’s separate decision. Use Request index on the Live tab — steps are in Search Console and indexing.
No. ChatGPT and Perplexity crawl independently and regularly cite pages Google never indexed. That is why Overview shows published, indexed and cited as three separate numbers.
After 7 days the Requested (D+n) dot turns red. Check the page really opens, that your Search Console property covers that exact address, and that robots.txt allows the path.
No. The editorial sites and Tistory blogs belong to Anymorph and you hand over no accounts. Your job is reviewing and approving the drafts. See Off-site.
No. Those posts publish on someone else’s site, so Anymorph’s tracking is not on them. Citations and index status are the performance signal there, by design.

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Settings and integrations

Not automatically, because Anymorph serves those pages. Enter your GA4 measurement ID or GTM container ID under Custom scripts and the tags are injected into them.
Not to use the product. You need it for the AI search impressions card, per-page index status and automatic sitemap submission. Everything else works without it.
Only for the AI referral traffic card. Without it that card simply does not appear and nothing else breaks. See AI engine conversions.
No. The certificate is issued automatically once your CNAME record resolves. Until then the domain card shows an SSL [status] badge.
A CNAME at the root needs a DNS provider that flattens it (Cloudflare, Namecheap). If yours does not, connect a subdomain such as pages.example.com. See Connect your domain.
Only if you add that spelling to Brand name aliases on your brand profile. The same applies to competitors — mentions are matched against their registered names only. See Profile.
Add it under Other owned domains. Its citations then bucket as Owned, and its subdomains are covered automatically.

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Account and team

Workspace Admins only. Members see no Add Member button and get Leave Workspace instead of delete. Deleting also requires typing delete to confirm. See Team.
The plan applies at once and you are charged the prorated difference. Downgrades also apply at once, with a credit on the next invoice, and cancelling keeps access until the end of the period. See Plan.
One brand is one workspace. Use Create Workspace in the workspace switcher at the top to start a new brand’s setup.
No. There is one report per workspace, always the latest, and it is not delivered by email. Download the PDF and share it yourself. See Report.
No. Below tablet width the app shows a message asking you to continue on a laptop or desktop.
Yes. When generation finishes, workspace members get a “[n] new pages ready” email. Connect Slack and you also get new recommendations, page generation results and visibility reports in a channel. Set it up in Integrations.

Reading the numbers

Which metric to read first, and in what order.

Connect your domain

The prerequisite for publishing anything.

Search Console and indexing

What to check when a page is not indexed.

Dashboard tour

What question each screen answers.