- AI referral traffic card — visits that arrived on your site from an AI engine.
- AI search impressions card — how often Google showed your site inside AI Overviews and AI Mode.
- Tabs — Citations · Pages · Impact · Prompts.
The two always-on cards
AI referral traffic
Sessions that reached your site through an AI engine during the period. The headline carries a change against the preceding window of the same length, and the dashed line is ChatGPT referral sessions. The three tiles below are Avg daily sessions, AI referral users, and Top source. The card requires a connected Google Analytics 4 (GA4) property. Without one it simply doesn’t appear, and nothing else is affected. If GA4 is connected but no property is chosen, you’ll see No GA4 property selected yet and a Go to settings link.AI search impressions
How often Google showed a link to your site inside an AI Overviews or AI Mode answer. There is no click count and no click-through rate. Google does not publish clicks for these surfaces, so this is by design. The data lags about two days. The card needs Search Console access: add[email protected] as a full user on the property for your domain. If Google hasn’t opened its generative-AI report for that property yet, you’ll see No AI report for this site yet; it appears on its own once impressions accumulate.
Citations tab
The On-site section covers citations of the GEO pages Anymorph publishes on your domain. The Off-site section covers posts published on your editorial and Tistory channels, in the same shape, and is hidden entirely if you’ve never published off-site. The big number in each card is the latest measured day, not a period total. The grey line All [your domain] citations counts every citation of your domain, Anymorph pages or not, and the N% from Anymorph badge is Anymorph’s share of that same day. View citing prompts opens the actual answers behind the citations. Clicking an engine icon filters to that engine; clicking it again clears the filter. The Earned performance section appears only for workspaces with tracked third-party sources.Pages tab
- GEO pageviews — total pageviews on Anymorph-published pages for the period, with a change figure and a daily average.
- Traffic sources — a donut of visitors by source. AI engines and ordinary web sources are merged into one ranking; the top 6 are shown and the rest roll up into Other.
- Anymorph GEO pages table — per-page results. Every column except Page is a sort button. 20 rows are shown, then Show more. Expanding a row reveals Citations by prompt, with a per-engine citation rate for each prompt.
- CTA conversion — clicks on the call-to-action on your GEO pages, the conversion rate, and the top 3 converting pages.
- Devices — the desktop / mobile / tablet split, plus Top countries.
- Off-site pages — channel domains with a citation count and an “N / M indexed” count. Expand one to see each published post with an Indexed / Index requested / Not indexed chip. Third-party sites don’t carry Anymorph’s tracking, so citations and indexing are the performance signal there.
Impact tab
- Impact by page — one row per page with a headline change figure and three readings: Brand mention rate, Page citation rate after launch, and Mention rate when cited. View answer evidence shows the real answers from before and after the first citation, side by side.
- Prompt-level details — per prompt, “X% → Y%” with the raw counts underneath and a summary of how many rose, fell, or didn’t change.
- Comparison group — the same engines over the same window, measured on prompts your content was never cited for. This is the baseline to read the numbers above against.
Anymorph deliberately does not claim that a page caused anything. You get the before-and-after figures and a comparison group side by side, and you read them together. If the comparison group rose by the same amount, the rise probably wasn’t your page.
Prompts tab
- Prompt coverage — the share of your panel prompts where an AI answer cited any of your content, with the prompt count beside it and an “N on-site · N off-site” split. Engine icons switch between overall and one engine.
- Prompts citing your GEO pages — prompts whose answers cited your pages, with a citation count and a last-cited date. Expand one to see which pages it surfaced. 15 rows, then Show more.
- Prompts citing off-site pages — the same view for your off-site channels.
Reading the numbers
Three things trip people up most often:
- Citation headlines are one day; pageviews and referrals are period totals. They are not comparable.
- Today is never plotted. The freshest day on a chart is yesterday, and Search Console lags two days beyond that.
- The engine filter changes the citation cards and the table only. The traffic cards don’t move.
How to use it
1
Read this month's performance
Set the period to 30d, read AI referral traffic (visits) and AI search impressions (Google AI surfaces), then open the Citations tab to see how often AI cited your pages.
2
Find which page is doing the work
Pages tab → sort the Anymorph GEO pages table by PV, Prompts, or CTA → expand a row and read Citations by prompt → click View citing prompts to see the answers themselves.
3
Find which questions you win
Prompts tab → Prompts citing your GEO pages, sorted by citation count → expand a prompt to see which pages it surfaced.
4
Check whether a page changed anything
Impact tab → find the page and read its “X% → Y%” and ”[+/-]Npt” figures → click View answer evidence to compare the answers → then check whether Comparison group moved by the same amount.
Turning the data on
- AI referral traffic: connect Google Analytics 4 in Settings → Integrations and pick a GA4 property. Until you pick one, the card shows No GA4 property selected yet.
- AI search impressions: in Google Search Console, add
[email protected]as a full user on the property for your domain. Collection then starts automatically. See Search Console and indexing for the full walkthrough.
FAQ
Do I need Search Console connected?
Do I need Search Console connected?
Only for the AI search impressions card. Everything else works without it.
Do I need GA4?
Do I need GA4?
Only for AI referral traffic. Without it that card simply doesn’t appear; nothing else breaks.
Why does the citation number look small next to pageviews?
Why does the citation number look small next to pageviews?
Because it is one day’s citations, while pageviews and referral sessions are totals for the whole period.
Why is there no click-through rate on AI search impressions?
Why is there no click-through rate on AI search impressions?
Google does not publish clicks for AI Overviews or AI Mode. Only impressions are available.
How fresh is this?
How fresh is this?
Traffic and CTA are collected once a day. Search Console lags about two days, and today is never plotted.
Why did my chart flatline to zero?
Why did my chart flatline to zero?
It probably didn’t. A day that was never measured is drawn as a gap and the line bridges it. A real zero is drawn as a zero.
Off-site posts show no pageviews. Is that broken?
Off-site posts show no pageviews. Is that broken?
No. Third-party channels don’t carry Anymorph’s tracking, so citations and indexing status are the only signals there, by design.
Can I prove a page caused more brand mentions?
Can I prove a page caused more brand mentions?
The Impact tab gives you before-and-after mention rates and a Comparison group of prompts your content was never cited for. Anymorph does not declare causation — you read the two against each other.
It says it couldn't load the data.
It says it couldn't load the data.
Click Try again under Couldn’t load performance data. “Source evidence is being verified” means a check is in progress, not a real decline to zero.
Related
Visibility
Where your brand stands overall, rather than page by page.
Citation
Which sources AI engines pull from when they answer.
Reading the numbers
How to interpret the metrics across the dashboard.
Search Console and indexing
How to turn on AI search impressions data.