Performance

Documentation Index

Fetch the complete documentation index at: https://docs.anymorph.ai/llms.txt

Use this file to discover all available pages before exploring further.

The Performance page shows the real-world impact of your published GEO pages. It tracks whether AI engines are citing your pages, whether users are visiting them, and whether those visits lead to conversions. Key metrics on this page:

• Citations chart: How often AI engines cite your GEO pages
• Prompt Coverage: What fraction of tracked prompts result in your pages being mentioned
• AI Referral Traffic: Actual traffic from AI engines to your GEO pages and domain overall

​

Citations Chart

A dual-line chart showing how often AI engines cite your GEO pages. The chart shows:

• Green line (#10b981) — Citations from your Anymorph GEO pages specifically
• Gray line — Total citations from your entire domain (including non-GEO pages)

Above the chart, you will see:

• Daily average citations — How many citations per day, on average
• Total citations — Sum across the selected period
• “X% from Anymorph” badge — What percentage of your total domain citations come from GEO pages

How to read it:

• Green line rising — Your GEO pages are getting picked up by AI engines. Your optimization is working.
• Green line rising while gray stays flat — GEO pages are your primary citation driver. Double down on creating more.
• Green line rising AND gray rising — Your GEO efforts are lifting your entire domain’s authority. This is the best-case scenario.
• Both lines flat or declining — Your content may need refreshing, or competitors are outpacing you.

​

GEO Pageviews Chart

A line chart (in blue #0B5BD3) showing daily pageviews on your published GEO pages. The chart header displays:

• Total pageviews — Sum across the selected period
• Delta percentage — Change compared to the previous period (e.g., +23% vs last month)
• Daily average — Average pageviews per day

What it means for you: Pageviews tell you how many potential customers are actually reading your GEO content. Combined with the Citations chart, you can see the full funnel: AI cites your page (Citations) and then users visit it (Pageviews).

​

Prompt Coverage / Engine Coverage

The Citations chart shows how often your pages get cited. This section shows how broadly: what fraction of tracked prompts result in your GEO pages being mentioned?

​

Prompt Coverage Gauge

The overall coverage percentage: out of N total tracked prompts, what percentage resulted in a citation to your GEO pages. For example, if you’re tracking 100 prompts and 35 of them cite your GEO pages, coverage is 35%. A higher number means your brand appears in AI responses across a wider range of search intents.

​

Per-Engine Citation Bars

For each AI engine, a bar shows cited count vs total responses. This reveals which engines are picking up your content and which aren’t. How to use it:

• Low overall coverage (under 20%): you need more GEO pages targeting additional intents
• Good overall coverage but one engine lagging: optimize existing content for that engine’s preferences
• Steadily rising coverage: your intent-based testing strategy is working

​

Traffic Sources Card

Breaks down where your GEO page visitors came from, measured by user count.

• AI sources: Number of users referred from AI engines (ChatGPT, Perplexity, etc.)
• Website traffic by source: Users from organic search, direct visits, social, referral, and other traditional channels

What it means for you: The AI sources section is unique to Anymorph. It shows you exactly how much traffic AI engines are sending to your site — a metric most analytics tools cannot isolate. If AI traffic is growing, your GEO strategy is converting AI visibility into actual website visitors.

​

CTA Card

Tracks call-to-action conversion metrics on your GEO pages:

• How many visitors see a CTA
• How many click it
• Conversion rate

What it means for you: This closes the loop from “AI mentioned us” to “a customer took action.” If your CTA conversion rate is low, consider testing different call-to-action copy or placement on your GEO pages.

​

Device and Country Card

• Device breakdown — Percentage of GEO page visitors on desktop, mobile, and tablet
• Geographic distribution — Which countries your visitors come from

What it means for you: If most of your AI-referred traffic is mobile, make sure your GEO pages are mobile-optimized. If traffic comes from unexpected countries, you may have an international opportunity worth pursuing.

​

AI Referral

Shows Google Analytics 4 (GA4) referral data specifically from AI engines. This tells you which AI engines are sending the most traffic to your site.

​

Pages Table

A comprehensive table listing all your published GEO pages with performance data: How to use it:

• Sort by citations to find your most AI-visible pages and study what makes them work
• Sort by pageviews to find your highest-traffic pages
• Look for high-citation, low-pageview pages — these are being cited but not visited, suggesting the AI is summarizing them rather than linking
• Look for low-citation, high-pageview pages — these get organic traffic but are not yet AI-optimized; refreshing them could unlock citation potential

​

Pro Tips for Marketers

​

Date Range

Use the selector at the top to choose 7, 30, 60, or 90 days. If your workspace has fewer than 15 days of data, the 7-day view is selected automatically.

​

Related